Tuesday, December 23, 2008

Japan trends 2008/2009

One of our clients in the financial industry asked me several trend questions:

Q1: Biggest surprise in Japan in 2008?

- Collapse of Japan's mobile phone handset market (read our blog). In this context the Japanese telecom equipment makers association invited me to give a presentation, which was booked out 2-3 weeks ahead - about 100 Japanese telecom equipment maker managers attended! The General Affairs Vice-Minister / Secretary of State attended.... ( download my presentation here - in Japanese language: "Paradigm shift and opportunities for Japanese mobile phone makers" )

- The dramatic increase of acquisitions by Japanese companies:

* Panasonic's acquisition of SANYO (read analysis in our blog)
* Nomura's acquisition of a big chunk of Lehman Brothers assets (read about a presentation by Nomura's CEO Kenichi Watanabe)
* SONY's acquisition of the outstanding part of SONY-Bertelsmann music
* TDK's acquisition of Germany's EPCOS
* NTT-Data's acquisition of Germany's Cirquent (BMW's IT company)
* Fujitsu's acquisition of the outstanding 1/2 of Fujitsu-Siemens

Q2: Biggest changes for 2009?

* Hopefully LED/Solid state lighting going mainstream to save energy
* Batteries and solar cells in combination starting to replace petrol for cars
* Solar cell battle (between Q-cells, SHARP and others)

Q3: Key topics in Japanese media for 2009?

* Financial crisis and reviving the economy
* Crisis of the car industry - and car industry's paradigm shift

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