Monday, January 29, 2007
Mickey mouse & Disneychannel use QR-Codes
Disneychannel places advertisements with huge QR-code on Tokyo's roofs. People passing by point their mobile phones at Mickey's QR-code, and the mobile phone takes them to Disneychannel's mobile site.
QR codes were developed in the 1990s to manage car parts - today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC.
If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.
QR codes were developed in the 1990s to manage car parts - today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC.
If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.
Labels: 2D barcode, nfc, QR, QR-code, rfid
European Central Bank (ECB) uses QR-codes
QR codes were developed in the 1990s to manage car parts - today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC.
The European Central Bank (based in Frankfurt) manages the EURO, is one of the world's most important central banks, and uses QR-codes to link traditional PC-webpages to mobile pages.
If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.
The European Central Bank (based in Frankfurt) manages the EURO, is one of the world's most important central banks, and uses QR-codes to link traditional PC-webpages to mobile pages.
If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.
Labels: 2D barcode, barcode, ecb, european central bank, nfc, QR, QR-code, rfid
Saturday, November 11, 2006
Barcodes for mobile payment
Japan's mobile operators DoCoMo, KDDI/AU and SoftBank are expanding their business into mobile payment and mobile credit, traditionally the realm of banks, credit card companies, financial institutions and cash. With the bubble/post-bubble bad loans problem largely resolved and the mega-mergers completed, Japan's banks are now ready again to develop new business.
Customer's camera phone reads the barcode or QR-code on an utility bill or mailorder invoice, and forwards secure payment instructions to the customer's bank account.
What is the expected impact?
(1) Expect positive impact on Mizuho's earnings.
(2) Today such payments are typically made by walking to the nearest convenience store: expect negative impact on convenience stores which handle much of the barcode based bill payments today.
(3) Expect additional competitors with alternative methods to compete with Mizuho in the domain of mobile phone based bill payments.
More about mobile payments in our "Mobile Payment and Keitai Credit Report"
More about QR codes in our "QR Code Report"
Customer's camera phone reads the barcode or QR-code on an utility bill or mailorder invoice, and forwards secure payment instructions to the customer's bank account.
What is the expected impact?
(1) Expect positive impact on Mizuho's earnings.
(2) Today such payments are typically made by walking to the nearest convenience store: expect negative impact on convenience stores which handle much of the barcode based bill payments today.
(3) Expect additional competitors with alternative methods to compete with Mizuho in the domain of mobile phone based bill payments.
More about mobile payments in our "Mobile Payment and Keitai Credit Report"
More about QR codes in our "QR Code Report"
Labels: 2D barcode, barcode, mobile payment, QR
