Tuesday, November 20, 2007
SoftBank and KDDI win market share
SoftBank from 4th to 1st position within less than 12 months... SoftBank's turn-round of x-Vodafone-Japan, went faster than many expected. Within less than 12 months SoftBank went from last place to first place in customer sign-ups, overtaking even KDDI's super-popular AU. Willcom recently suffers from SoftBank's revival, as well as from eMobile's flat rate data services.


Labels: docomo, Japan, KDDI, keitai, mobile phone, ntt, softbank, yahoo keitai
First half FY2008 results: SoftBank and KDDI profits increase, DoCoMo's trends is downward
In the last few days NTT, NTT-DoCoMo, KDDI and SoftBank announced their first half financial results. SoftBank and KDDI are the winners both for market share and for profits, while DoCoMo's results and market shares are sinking, and pulling the NTT-Group down at this time. Extrapolation indicates that DoCoMo's net profits may fall into the red about one year from now, drastic action is taken soon.

The thin lines show linear interpolations of quarterly net profit data. Our extrapolation seems to indicate that DoCoMo's net profit might fall into the red towards then end of calender year 2008 unless drastic action is taken. If current trends continue, SoftBank's net profits might exceed DoCoMo's mid-2008. We expect DoCoMo to take dramatic action before this happens.

The thin lines show linear interpolations of quarterly net profit data. Our extrapolation seems to indicate that DoCoMo's net profit might fall into the red towards then end of calender year 2008 unless drastic action is taken. If current trends continue, SoftBank's net profits might exceed DoCoMo's mid-2008. We expect DoCoMo to take dramatic action before this happens.
Labels: docomo, Japan, KDDI, mobile phone, ntt, number portability, softbank, yahoo keitai
Sunday, January 28, 2007
Mobile subscriptions grow by 5 million in Japan during 2006
Japan's mobile subscriber numbers grew by about 5 million in 2006. Because of the much higher ARPU, Japan's mobile market again grew by a couple of Finlands during 2006. A growing number of people have more than one mobile phone, to take advantage of the best rates, eg for mail, voice and data. We expect growth to continue. Our analysis below shows that KDDI's and AU's gains are a lot larger than a superficial view of the statistics reveals - see our Figure below. Find a detailed review in the latest edition of our JCOMM-Report.

KDDI's subscriber gains during 2006 are much bigger than a superficial analysis reveals (see figure above):
KDDI's AU mobile service gained about 4.2 million new subscribers during 2006 - more than twice as many than DoCoMo's cellular service, which gained about 1.8 million new subscriptions.
Currently, KDDI is shutting down it's TuKa 2G service, and DoCoMo is shutting down it's PHS service. Both services together lost more than 2 million subscribers during 2006 - this is a much larger movement than due to number portability introduced on Oct 24, 2006.
KDDI offers both number portability and mobile email portability, and reports surprise that many former low-end TuKa users moved to top-end high-speed WIN (2.4 Mbps) data services.
For KDDI, enticing TuKa subscribers to move to high-end/high-speed AU services was an excellent preparation for number portability, and helped KDDI win in the first stage.

KDDI's subscriber gains during 2006 are much bigger than a superficial analysis reveals (see figure above):
KDDI's AU mobile service gained about 4.2 million new subscribers during 2006 - more than twice as many than DoCoMo's cellular service, which gained about 1.8 million new subscriptions.
Currently, KDDI is shutting down it's TuKa 2G service, and DoCoMo is shutting down it's PHS service. Both services together lost more than 2 million subscribers during 2006 - this is a much larger movement than due to number portability introduced on Oct 24, 2006.
KDDI offers both number portability and mobile email portability, and reports surprise that many former low-end TuKa users moved to top-end high-speed WIN (2.4 Mbps) data services.
For KDDI, enticing TuKa subscribers to move to high-end/high-speed AU services was an excellent preparation for number portability, and helped KDDI win in the first stage.
Labels: au, docomo, Japan, KDDI, mnp, mobile, mobile number portability, subscriber numbers, subscriptions, wireless
