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Monday, January 29, 2007

Mickey mouse & Disneychannel use QR-Codes

Disneychannel places advertisements with huge QR-code on Tokyo's roofs. People passing by point their mobile phones at Mickey's QR-code, and the mobile phone takes them to Disneychannel's mobile site.

QR codes were developed in the 1990s to manage car parts - today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC.

If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.


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European Central Bank (ECB) uses QR-codes

QR codes were developed in the 1990s to manage car parts - today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC.

The European Central Bank (based in Frankfurt) manages the EURO, is one of the world's most important central banks, and uses QR-codes to link traditional PC-webpages to mobile pages.

If you need more information about qr-codes and their business applications, download our report here (pdf-file) or contact us.


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Sunday, January 21, 2007

QR code and color

QR-codes turn out to be the killer-app for camera phones - not MMS.

QR-Code have become ubiquitous in Japan, and link mobile phones to life in many ways. QR-Codex are usually the quickest, most efficient and cheapest way to link mobile phones to information in daily life, and to provide feedback in both directions, and even for user-to-user interactions.

QR-Codex do not have to be in boring black-and-white:




Operators, governments, equipment makers, start-ups rely on Eurotechnology Japan KK to plan QR-Code business.

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