Sunday, January 28, 2007
Mobile subscriptions grow by 5 million in Japan during 2006
Japan's mobile subscriber numbers grew by about 5 million in 2006. Because of the much higher ARPU, Japan's mobile market again grew by a couple of Finlands during 2006. A growing number of people have more than one mobile phone, to take advantage of the best rates, eg for mail, voice and data. We expect growth to continue. Our analysis below shows that KDDI's and AU's gains are a lot larger than a superficial view of the statistics reveals - see our Figure below. Find a detailed review in the latest edition of our JCOMM-Report.
KDDI's subscriber gains during 2006 are much bigger than a superficial analysis reveals (see figure above):
KDDI's AU mobile service gained about 4.2 million new subscribers during 2006 - more than twice as many than DoCoMo's cellular service, which gained about 1.8 million new subscriptions.
Currently, KDDI is shutting down it's TuKa 2G service, and DoCoMo is shutting down it's PHS service. Both services together lost more than 2 million subscribers during 2006 - this is a much larger movement than due to number portability introduced on Oct 24, 2006.
KDDI offers both number portability and mobile email portability, and reports surprise that many former low-end TuKa users moved to top-end high-speed WIN (2.4 Mbps) data services.
For KDDI, enticing TuKa subscribers to move to high-end/high-speed AU services was an excellent preparation for number portability, and helped KDDI win in the first stage.
KDDI's subscriber gains during 2006 are much bigger than a superficial analysis reveals (see figure above):
KDDI's AU mobile service gained about 4.2 million new subscribers during 2006 - more than twice as many than DoCoMo's cellular service, which gained about 1.8 million new subscriptions.
Currently, KDDI is shutting down it's TuKa 2G service, and DoCoMo is shutting down it's PHS service. Both services together lost more than 2 million subscribers during 2006 - this is a much larger movement than due to number portability introduced on Oct 24, 2006.
KDDI offers both number portability and mobile email portability, and reports surprise that many former low-end TuKa users moved to top-end high-speed WIN (2.4 Mbps) data services.
For KDDI, enticing TuKa subscribers to move to high-end/high-speed AU services was an excellent preparation for number portability, and helped KDDI win in the first stage.
Labels: au, docomo, Japan, KDDI, mnp, mobile, mobile number portability, subscriber numbers, subscriptions, wireless
Thursday, November 16, 2006
"au design project 2006": TRILOGY
KDDI is unique among mobile operators in creating value from design for phones with the "au design project". Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.
au design project 2006:
The KDDI Designing Center showed the exhibition "TRILOGY", displaying some results of the "au design project 2006". The three concept phones are (from left to right):
- "kaos" by Naoki Sakai
- "cypres" by Nao Tamura
- "vols" by Ross McBride
au design project 2006:
The KDDI Designing Center showed the exhibition "TRILOGY", displaying some results of the "au design project 2006". The three concept phones are (from left to right):
- "kaos" by Naoki Sakai
- "cypres" by Nao Tamura
- "vols" by Ross McBride
Labels: au, au design project, cypres, design value, kaos, KDDI, nao tamura, naoki sakai, ross mcbride, vols
"au design project": INFOBAR-2 by Fukawasa Naoto
KDDI is unique among mobile operators in creating value from design for phones with the "au design project".
Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.
INFOBAR was a big success for KDDI. Industrial designer Fukawasa Naoto recently created INFOBAR-2, and introduced it at a show at the KDDI Designing Center in Tokyo:
Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.
INFOBAR was a big success for KDDI. Industrial designer Fukawasa Naoto recently created INFOBAR-2, and introduced it at a show at the KDDI Designing Center in Tokyo:
Labels: au, au design project, infobar, KDDI, kddi designing studio
