eurotechnology.japan.blog

JR-East introduced SuiPo (Suica Poster).

People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address.

Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign homepage, coupons, event announcements or other information is sent to the registered PC or mobile phone email address.

The SuiPo system puts interactivity into posters and allows the advertiser to build an opt-in data base of interested people and to interact with them.




More about SUICA: [Download our SUICA report]

Labels: felica, mobile phone, mobile suica, rfid, suica, suipo

CLSA - Asia-Pacific Markets - last week organized the "CLSA Japan Forum" here in Tokyo. About 800-1000 investment bankers, portfolio managers, investors, analysts came together. Since last year interest of global investors in Japan has increased a lot.

Eurotechnology Japan KK participated actively, and on Friday March 2, 2007, gave a presentation on:

"Impact of mobile payment and the future of money"

The presentation covers the following agenda:
- Can e-money and mobile payment replace cash?
- Example: mobile payment for the world's busiest train line
- DoCoMo's target for mobile payments
- Japan's mobile payment and keitai credit landscape
- Free markets vs regulation
- Mifare and Felica chips and radio communications (NFC)
- Who drives mobile payments
- Growth of SUICA
- DoCoMo's mobile payment and keitai credit strategy
- Edy - electronic cash
- A major bank's mobile payment system
- Impact
- Where to invest - who to watch
- Summary

"Impact of mobile payment and the future of money" (download here)

"Mobile payment and keitai credit (download here)


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Labels: docomo, edy, felica, mobile payment, suica, walletphone

Every year Nikkei Marketing Journal publishes a ranking list of the most successful products of the past year in the form Sumo wrestling results are traditionally displayed: there is a Western side and an Eastern side, winners at the top are displayed in much larger print than also rans at the bottom.

IC tickets are the "Ooseki" (second place) winners on the Eastern side of the Sumo ranking of hit products for 2006.

On March 18, 2007, more than 100 transportation companies of the Tokyo region including 25 train operators which serve a population of around 30 million will introduce PASMO IC-Tickets. Introduction of PASMO will increase market share for IC-tickets and ecash in Japan - and globally.

Read more in the latest edition of our
Suica and IC-Ticket report.

Labels: ecash, felica, ic-ticket, mifare, nfc, pasmo, rfid, suica

On March 18, 2007, more than 100 transportation companies (26 railway companies and 75 bus companies) - moving 30 million people of the Tokyo region - will switch to the IC card ticketing and e-cash system named "PASMO". PASMO will interoperate and partially compete with SUICA.

Preparations go back more than 20 years, when Japan's national railways started research on IC cards for ticketing. SUICA IC-card tickets were introduced commercially in November 2001 at 424 JR-EAST rail stations in the Tokyo region.

Tokyo's PASMO is likely to develop into one of the world's biggest electronic payment and e-cash systems.

Labels: felica, ic-ticket, nfc, pasmo, rfid, suica, wallet phone

Paying with the mobile phone in shops and trains, unlocking doors, security check in offices, paying the air ticket and checking in, all just by waving the wallet phone close to a reader/writer unit is addictive - and daily life in Japan today.

SUICA in Tokyo, Octopus in Hong Kong and Oyster in London are great success stories but they use different and incompatible technologies and software.

For mobile payments to take off globally, global interoperability is a must.

NXP (Philips' former semiconductor division) and SONY on November 20, 2006 announced a cooperation, which will bring global interoperability to wallet phones and mobile payment.

Labels: felica, interoperability, mifare, oyster, suica