Saturday, January 27, 2007

Human vending machine in Tokyo

While Coca-Cola promotes Cmode vending machines with mixed success (see our C-Mode report) for wallet-phones and mobile payments, a promoter used the opposite extreme at the most visible spot on Shibuya's Hachiko square recently: a human vending machine with a built-in charming human operator for the human touch (there is an upper window to serve adults and a special lower window to serve children):


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Thursday, November 17, 2005

Mobile marketing with QR-code

QR codes (QR = "quick response") have a lot more capacity than conventional bar codes:



Marketing i-Pod-nano with QR-code: QR-code takes you directly to the mobile Apple store to buy your i-Pod-nano here and now on the road (read a detailed description of the Apple i-Pod QR-code campaign in our QR-Code report):



QR-code is the only message:



More about:
- QR-codes

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