Monday, May 25, 2009
beeTV - DoCoMo's new mobile TV
On May 1, 2009, DoCoMo in cooperation with media firm Avex started the mobile TV beeTV which brings 8 channels including a MOOLOG Channel (MOOLOG = MOOvie-bLOG)
beeTV is an indicator how Mobile TV may impact Japan's Media Sector.
beeTV is an indicator how Mobile TV may impact Japan's Media Sector.
Labels: 1seg, avex, beetv, docomo, i-mode, imode, mobile TV, moolog, oneseg
Wednesday, February 25, 2009
72.5% of all digital mobile TV on this planet earth is in Japan
About 50 million mobile phones equipped with digital terrestrial mobile TV ("oneseg") have been delivered up until today - not counting "oneseg" tuners for PCs, car navigation units and stand-alone units. Comparing this number with reports of mobile TV roll-out in other countries around the world, we conclude that 72.5% of todays mobile phones with mobile TV are in Japan.
How much mobile TV do Japanese people watch on their mobile phones?
In the latest version of our mobile-TV report, we explain in detail our methods to determine that averaged over all of Japan's population of 125 million (including those who don't have a mobile-TV yet), the average viewing time is between 0.4 - 2.3 hours of mobile TV / month. WOW!
Mobile TV 2.0 (OneSeg-2)
Not surprisingly, Japan's media giants are now starting to move, and develop programming specially designed for mobile TV: for example "lunchbox" mobile TV broadcast to mobile phones from 12:00noon - 12:40pm weekdays with news, weather, diet information, summaries of TV shows... it's only a question of weeks or months now in Japan for mobile TV to develop into a totally new advertising and m-commerce medium, and some has started already.
Starting the global mobile internet revolution with i-Mode in February 1999, we can see Japan's leadership emerging in the mobile TV arena. Japan's challenge is to leverage this know-how globally, Japan missed this chance with i-Mode and left the field to iPhone and friends!
72.5% of all mobile phones with digital TV globally are in Japan:
In the same way as with mobile internet (i-mode), Japan is again the global forerunner in mobile TV, together with South Korea.
How much mobile TV do Japanese people watch on their mobile phones?
In the latest version of our mobile-TV report, we explain in detail our methods to determine that averaged over all of Japan's population of 125 million (including those who don't have a mobile-TV yet), the average viewing time is between 0.4 - 2.3 hours of mobile TV / month. WOW!
Mobile TV 2.0 (OneSeg-2)
Not surprisingly, Japan's media giants are now starting to move, and develop programming specially designed for mobile TV: for example "lunchbox" mobile TV broadcast to mobile phones from 12:00noon - 12:40pm weekdays with news, weather, diet information, summaries of TV shows... it's only a question of weeks or months now in Japan for mobile TV to develop into a totally new advertising and m-commerce medium, and some has started already.
Starting the global mobile internet revolution with i-Mode in February 1999, we can see Japan's leadership emerging in the mobile TV arena. Japan's challenge is to leverage this know-how globally, Japan missed this chance with i-Mode and left the field to iPhone and friends!
72.5% of all mobile phones with digital TV globally are in Japan:
In the same way as with mobile internet (i-mode), Japan is again the global forerunner in mobile TV, together with South Korea.
Labels: business in japan, Japan, media, mobile TV, one-seg
Friday, August 22, 2008
75% of mobile phones in Japan ship with digital mobile TV
Digital mobile TV started in Japan in 2005 - about 3 years ago: KDDI/AU sold the first phones with digital mobile TV starting in October 2005, at the same time mobile TV was available for public testing. The official commercial service of mobile TV started on April 1, 2006.
Today more than 75% ship with 1-seg mobile digital TV tuner and software, and the percentage is rapidly increasing as the figure below shows. Quite soon, almost all mobile phones in Japan will ship with digital mobile TV.
Today more than 75% ship with 1-seg mobile digital TV tuner and software, and the percentage is rapidly increasing as the figure below shows. Quite soon, almost all mobile phones in Japan will ship with digital mobile TV.
Labels: 1-seg, 1seg, digital TV digital terrestrial TV, mobile TV, one-seg
