Monday, July 13, 2009
M-payments & e-money grow exponentially
E-money transactions (including mobile e-cash) grow exponentially in Japan, and we expect to see 1 Billion e-money transactions/month around 2014 (this figure would be much bigger if contactless train travel tickets were included). e-Money now represents about 2% of all cash (banknotes + coins) in circulation in Japan, a recent examination of e-money by the Bank of Japan shows. More below, and a detailed analysis in our mobile payment and e-money report, where we combine the newest data from the Bank of Japan with our own research data.
Exponential growth: The number of e-cash payments per month increases by a factor of 10 about every 4 years.
We expect 1 billion e-money transactions per month around 2014. Green curve shows payments with Suica, Pasmo and Edy (not including train travel). The blue curve shows data for all e-money transactions researched by the Bank of Japan.
Research by the Bank of Japan shows that e-money has reached the level of 2% of all cash in circulation (bank notes and coins).
To know more - and to find detailed statistical data: read our mobile payment collection of essential reports on mobile payments and e-money in Japan
Exponential growth: The number of e-cash payments per month increases by a factor of 10 about every 4 years.
We expect 1 billion e-money transactions per month around 2014. Green curve shows payments with Suica, Pasmo and Edy (not including train travel). The blue curve shows data for all e-money transactions researched by the Bank of Japan.
Research by the Bank of Japan shows that e-money has reached the level of 2% of all cash in circulation (bank notes and coins).
To know more - and to find detailed statistical data: read our mobile payment collection of essential reports on mobile payments and e-money in Japan
Labels: e-cash, e-money, edy, felica, mobile payment, mobile suica, suica
Wednesday, June 06, 2007
SuiPo - linking posters to mobile phones and IC cards
JR-East introduced SuiPo (Suica Poster).
People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address.
Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign homepage, coupons, event announcements or other information is sent to the registered PC or mobile phone email address.
The SuiPo system puts interactivity into posters and allows the advertiser to build an opt-in data base of interested people and to interact with them.
More about SUICA: [Download our SUICA report]
People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address.
Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign homepage, coupons, event announcements or other information is sent to the registered PC or mobile phone email address.
The SuiPo system puts interactivity into posters and allows the advertiser to build an opt-in data base of interested people and to interact with them.
More about SUICA: [Download our SUICA report]
Labels: felica, mobile phone, mobile suica, rfid, suica, suipo
