eurotechnology.japan.blog

Japan's mobile subscriber numbers grew by about 5 million in 2006. Because of the much higher ARPU, Japan's mobile market again grew by a couple of Finlands during 2006. A growing number of people have more than one mobile phone, to take advantage of the best rates, eg for mail, voice and data. We expect growth to continue. Our analysis below shows that KDDI's and AU's gains are a lot larger than a superficial view of the statistics reveals - see our Figure below. Find a detailed review in the latest edition of our JCOMM-Report.




KDDI's subscriber gains during 2006 are much bigger than a superficial analysis reveals (see figure above):

KDDI's AU mobile service gained about 4.2 million new subscribers during 2006 - more than twice as many than DoCoMo's cellular service, which gained about 1.8 million new subscriptions.

Currently, KDDI is shutting down it's TuKa 2G service, and DoCoMo is shutting down it's PHS service. Both services together lost more than 2 million subscribers during 2006 - this is a much larger movement than due to number portability introduced on Oct 24, 2006.

KDDI offers both number portability and mobile email portability, and reports surprise that many former low-end TuKa users moved to top-end high-speed WIN (2.4 Mbps) data services.

For KDDI, enticing TuKa subscribers to move to high-end/high-speed AU services was an excellent preparation for number portability, and helped KDDI win in the first stage.

Labels: au, docomo, Japan, KDDI, mnp, mobile, mobile number portability, subscriber numbers, subscriptions, wireless

QR codes (QR = "quick response") have a lot more capacity than conventional bar codes:



Marketing i-Pod-nano with QR-code: QR-code takes you directly to the mobile Apple store to buy your i-Pod-nano here and now on the road (read a detailed description of the Apple i-Pod QR-code campaign in our QR-Code report):



QR-code is the only message:



More about:
- QR-codes

Labels: campaign, ipod, marketing, mobile, mobile marketing, QR, qr code, QR-code

Finland's Government R&D and technology agency TEKES engaged our company to prepare input for the planning of TEKES' five year VAMOS project on mobile services.

Download one of our reports entitled "Scenarios for Japan's mobile eco-systems" from the TEKES website

Labels: eco-system, Japan, mobile, tekes, vamos

Presentation at First Tuesday Zurich (5 May 2004, 15:15 - 21:30, Swiss Stock Exchange, Zurich, Switzerland)
Title: "Wireless TeleMedicine - Technology Trends".
Download the presentation here (pdf file)

Labels: healthcare, mobile, mobile healthcare, stock exchange, telemedicine, zurich