Saturday, September 06, 2008

XBox' Japan entry

Microsoft announced to reduce prices for Xbox-360 by 30% in Japan. We believe that this price reduction will not be enough to bring the breakthrough for Xbox in Japan.

Nintendo has reinvented the game industry, created a completely new paradigm. Nintendo does not reduce prices. Xbox is still in the pre-paradigm shift world... prices are not the issue.

More:
- Listen to the live CNBC interview video clip about Xbox' price cut
- and read a summary of the CNBC interview in our JapanStrategy blog
- and in our Jgames report (pdf file) (watch for the new completely revised version coming out soon)

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